Payments made easier

Payments made easier

Jan 1st, 2022 • Client Project

Jan 1st, 2022 • Client Project

In the digital era, as neo banks revolutionize the landscape, I've crafted a seamless and convenient money transfer flow for a renowned bank in India, setting a new standard for effortless financial transactions.

In the digital era, as neo banks revolutionize the landscape, I've crafted a seamless and convenient money transfer flow for a renowned bank in India, setting a new standard for effortless financial transactions.

In the digital era, as neo banks revolutionize the landscape, I've crafted a seamless and convenient money transfer flow for a renowned bank in India, setting a new standard for effortless financial transactions.
In the digital era, as neo banks revolutionize the landscape, I've crafted a seamless and convenient money transfer flow for a renowned bank in India, setting a new standard for effortless financial transactions.

Overview

Overview

Streamlining Money Transfer Flow for Effortless Transactions

Streamlining Money Transfer Flow for Effortless Transactions

In an era driven by digital innovation, the ease and convenience of money transfers have become increasingly important. As part of my portfolio, I take pride in presenting a project focused on designing a simplified and user-friendly money transfer flow.
In an era driven by digital innovation, the ease and convenience of money transfers have become increasingly important. As part of my portfolio, I take pride in presenting a project focused on designing a simplified and user-friendly money transfer flow.

Money transfer flow via QR Code

Money transfer flow via QR Code

The user flow for scanning QR codes and sending money to a particular number is well-designed in many platforms. However, seamlessly sending money to different banks from within a bank application poses a significant challenge, which I have a solution for.
The user flow for scanning QR codes and sending money to a particular number is well-designed in many platforms. However, seamlessly sending money to different banks from within a bank application poses a significant challenge, which I have a solution for.

Money transfer flow via Bank Transfer

Money transfer flow via Bank Transfer

HIGHLIGHTS

A one click solution to all the modes of payments

A one click solution to all the modes of payments

A comprehensive search field for all methods (number, name, bank)

A comprehensive search field for all methods (number, name, bank)

Problem Statement

Problem Statement

The current application suffers from subpar aesthetics, inadequate user experience, and a complex flow, resulting in a poor overall user satisfaction.

The current application suffers from subpar aesthetics, inadequate user experience, and a complex flow, resulting in a poor overall user satisfaction.

The current application suffers from subpar aesthetics, inadequate user experience, and a complex flow, resulting in a poor overall user satisfaction.

The current application suffers from subpar aesthetics, inadequate user experience, and a complex flow, resulting in a poor overall user satisfaction.

Role & Duration

Product Designer

Dec 31st, 2021 - Jun 31st, 2022

Note: As part of a dedicated team tasked with a huge application redesign, I was responsible for revamping the entire money transfer flow, ensuring a seamless and user-centric experience.
Note: As part of a dedicated team tasked with a huge application redesign, I was responsible for revamping the entire money transfer flow, ensuring a seamless and user-centric experience.

Secondary Research

Secondary Research

Secondary research plays a crucial role in UX (User Experience) design as it provides valuable insights, data, and context that inform and guide the design process. So, we went on a wild adventure, diving into a bunch of banking mobile apps like international banks, fancy neo banks, and other old reliable ones in India.
Secondary research plays a crucial role in UX (User Experience) design as it provides valuable insights, data, and context that inform and guide the design process. So, we went on a wild adventure, diving into a bunch of banking mobile apps like international banks, fancy neo banks, and other old reliable ones in India.
Let me tell you, the research journey was like unlocking secret vaults of knowledge! We got to decode all the banking jargons, uncover various mind-boggling processes, and stumbled upon a truckload of use cases that needed our superhero-level problem-solving skills in the app. It was like a thrilling heist, but instead of stealing money, we were stealing ideas to make the ultimate user experience.
Let me tell you, the research journey was like unlocking secret vaults of knowledge! We got to decode all the banking jargons, uncover various mind-boggling processes, and stumbled upon a truckload of use cases that needed our superhero-level problem-solving skills in the app. It was like a thrilling heist, but instead of stealing money, we were stealing ideas to make the ultimate user experience.

Competitive benchmarking

Competitive benchmarking

Tactical Benchmarking of competitors

Tactical Benchmarking of competitors

tactical benchmarking

The goal is to analyse and evaluate the design execution of core features in order to draw learnings and insights from top competitors and leaders in the fintech industry. The process involved

The goal is to analyse and evaluate the design execution of core features in order to draw learnings and insights from top competitors and leaders in the fintech industry. The process involved

The goal is to analyse and evaluate the design execution of core features in order to draw learnings and insights from top competitors and leaders in the fintech industry. The process involved

The goal is to analyse and evaluate the design execution of core features in order to draw learnings and insights from top competitors and leaders in the fintech industry. The process involved

  • in-depth app research and analysis

  • gather flows similar to our offerings

  • in-depth app research and analysis

  • gather flows similar to our offerings

  • heuristic evaluation

  • heuristic evaluation

Strategical Benchmarking

Strategical Benchmarking

Strategical Benchmarking

Strategical benchmarking

To identify design features / elements incorporated by a leading communication platform to care, understand and appreciate users, their time, mental and emotional state

To identify design features / elements incorporated by a leading communication platform to care, understand and appreciate users, their time, mental and emotional state

To identify design features / elements incorporated by a leading communication platform to care, understand and appreciate users, their time, mental and emotional state

To identify design features / elements incorporated by a leading communication platform to care, understand and appreciate users, their time, mental and emotional state

  • understanding design principle

  • in-depth app research and analysis

  • understanding design principle

  • in-depth app research and analysis

  • understanding design principle

  • in-depth app research and analysis

  • identify features relevant to design principle

  • understanding design principle

  • in-depth app research and analysis

  • identify features relevant to design principle

Competitors that we analysed were SBI, ICICI, Bank of America, Tmrw by UOB, Chase, Slice, Fi Money, Phone pe, Google pay, Navi bank and NU Bank.

Competitors that we analysed were SBI, ICICI, Bank of America, Tmrw by UOB, Chase, Slice, Fi Money, Phone pe, Google pay, Navi bank and NU Bank.

Competitors that we analysed were SBI, ICICI, Bank of America, Tmrw by UOB, Chase, Slice, Fi Money, Phone pe, Google pay, Navi bank and NU Bank.

Competitors that we analysed were SBI, ICICI, Bank of America, Tmrw by UOB, Chase, Slice, Fi Money, Phone pe, Google pay, Navi bank and NU Bank.

Competitive Benchmarking helped me get the inside scoop on their strengths and weaknesses, like I was peeking into their secret lairs.

Competitive Benchmarking helped me get the inside scoop on their strengths and weaknesses, like I was peeking into their secret lairs.

StakeHolder interview

StakeHolder interview

While we were hustling on stakeholder interviews, we got ourselves a goldmine of data and insights about all those pesky business problems. Those stakeholders spilled the beans, my friend! They helped us pinpoint the business objectives and key results like a bullseye.

While we were hustling on stakeholder interviews, we got ourselves a goldmine of data and insights about all those pesky business problems. Those stakeholders spilled the beans, my friend! They helped us pinpoint the business objectives and key results like a bullseye.

While we were hustling on stakeholder interviews, we got ourselves a goldmine of data and insights about all those pesky business problems. Those stakeholders spilled the beans, my friend! They helped us pinpoint the business objectives and key results like a bullseye.

While we were hustling on stakeholder interviews, we got ourselves a goldmine of data and insights about all those pesky business problems. Those stakeholders spilled the beans, my friend! They helped us pinpoint the business objectives and key results like a bullseye.

And you know what? Armed with this knowledge, we're gonna track all the right metrics to prove that our project is a roaring success, making both the business big shots and the users do a happy dance!

And you know what? Armed with this knowledge, we're gonna track all the right metrics to prove that our project is a roaring success, making both the business big shots and the users do a happy dance!

And you know what? Armed with this knowledge, we're gonna track all the right metrics to prove that our project is a roaring success, making both the business big shots and the users do a happy dance!

And you know what? Armed with this knowledge, we're gonna track all the right metrics to prove that our project is a roaring success, making both the business big shots and the users do a happy dance!

user persona

user persona

Alright, picture this: User personas are like our secret weapons in UX design. We conjure up these cool fictional characters who embody the quirks, behaviours, and goals of different user groups. It's like giving life to our target users, but with a creative twist! These personas help us dive deep into their minds, understand their needs, and get to know them better than their best friends.
Alright, picture this: User personas are like our secret weapons in UX design. We conjure up these cool fictional characters who embody the quirks, behaviours, and goals of different user groups. It's like giving life to our target users, but with a creative twist! These personas help us dive deep into their minds, understand their needs, and get to know them better than their best friends.

Gen Z Persona

Gen X Persona

Different persona types like Millennials, Gen X, Baby boomers were considered. It helped keep the focus on the end users throughout the design process and provided a human element and empathize making it easier to design products that meet our needs and preferences.

Different persona types like Millennials, Gen X, Baby boomers were considered. It helped keep the focus on the end users throughout the design process and provided a human element and empathize making it easier to design products that meet our needs and preferences.

Different persona types like Millennials, Gen X, Baby boomers were considered. It helped keep the focus on the end users throughout the design process and provided a human element and empathize making it easier to design products that meet our needs and preferences.

Different persona types like Millennials, Gen X, Baby boomers were considered. It helped keep the focus on the end users throughout the design process and provided a human element and empathize making it easier to design products that meet our needs and preferences.

Gen Z Persona

Gen Z Persona

A persona matrix was also created to understand the summary of all the personas combined.

A persona matrix was also created to understand the summary of all the personas combined.

A persona matrix was also created to understand the summary of all the personas combined.

A persona matrix was also created to understand the summary of all the personas combined.

information Architecture

information Architecture

IA Created by implementing persona & design Principles

IA Created by implementing persona & design Principles

A detailed information architecture consisting from the sign up flows, creation of accounts, payments, deposits, cards, account settings etc was created. Stake holder’s involvement was also high in this process as it required a lot of their inputs.
A detailed information architecture consisting from the sign up flows, creation of accounts, payments, deposits, cards, account settings etc was created. Stake holder’s involvement was also high in this process as it required a lot of their inputs.

This information architecture was mapped to the user personas that was created also with several design principles that served the purpose on creating different flows and incorporating new features to the application

This information architecture was mapped to the user personas that was created also with several design principles that served the purpose on creating different flows and incorporating new features to the application

Money transfer USer flow

Money transfer USer flow

Money transfer user flow

Money transfer user flow

Alright, buckle up for this one! So, here's the deal: Neo banks these days are nailing it with their slick visuals and user experiences, giving us a run for our money. But hey, we're not ones to back down from a challenge! I put my thinking cap on and went into full-on brainstorming mode, determined to come up with something mind-blowing. And guess what? I struck gold! I cracked the code to a money transfer flow (Bank transfer specifically) that was faster. It took countless iterations, scribbling on papers, and firing up those brain cells, but I finally nailed it. Oh, and let's not forget the valuable input from our stakeholders. Together, we crafted a user flow that's pure genius.
Alright, buckle up for this one! So, here's the deal: Neo banks these days are nailing it with their slick visuals and user experiences, giving us a run for our money. But hey, we're not ones to back down from a challenge! I put my thinking cap on and went into full-on brainstorming mode, determined to come up with something mind-blowing. And guess what? I struck gold! I cracked the code to a money transfer flow (Bank transfer specifically) that was faster. It took countless iterations, scribbling on papers, and firing up those brain cells, but I finally nailed it. Oh, and let's not forget the valuable input from our stakeholders. Together, we crafted a user flow that's pure genius.

Other USer flow

Other USer flow

Other userflows

Other userflows

Money transfer Wireframes

Money transfer Wireframes

Some wireframes of money transfer flows

Some wireframes of money transfer flows

Mood Board

Mood Board

Finalised mood boards

Finalised mood boards

Visual Design

Visual Design

Some vIsual design screens

Some vIsual design screens

User testing

User testing

User testing report of a particular screen

User testing report of a particular screen

User testing is conducted in UI/UX design to gather feedback and insights directly from real users who represent the target audience or user base.
User testing is conducted in UI/UX design to gather feedback and insights directly from real users who represent the target audience or user base.

User testing with 40 participants across diverse age groups provided invaluable feedback, enabling us to identify and address subtle flaws in both the experience and interface.

User testing with 40 participants across diverse age groups provided invaluable feedback, enabling us to identify and address subtle flaws in both the experience and interface.

Conclusion

Conclusion

Throughout this journey, I have employed rigorous UX design processes and fostered effective client communication to deliver a truly exceptional user experience. My project began with extensive research, diving deep into the pain points and needs of users when it comes to transferring money digitally.
Throughout this journey, I have employed rigorous UX design processes and fostered effective client communication to deliver a truly exceptional user experience. My project began with extensive research, diving deep into the pain points and needs of users when it comes to transferring money digitally.
As I conclude this project, I am confident that the mobile banking app's money transfer flow I have designed is an outstanding addition to my portfolio. It exemplifies the power of thoughtful product design, blending innovation, empathy, and functionality. My journey has been a testament to the impact that a user-centric approach can have on creating transformative digital experiences.
As I conclude this project, I am confident that the mobile banking app's money transfer flow I have designed is an outstanding addition to my portfolio. It exemplifies the power of thoughtful product design, blending innovation, empathy, and functionality. My journey has been a testament to the impact that a user-centric approach can have on creating transformative digital experiences.
Moving forward, I am excited to apply the invaluable lessons I have learned from this project to future endeavours, as I continue my mission to shape digital solutions that make a positive difference in people's lives.
Moving forward, I am excited to apply the invaluable lessons I have learned from this project to future endeavours, as I continue my mission to shape digital solutions that make a positive difference in people's lives.

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Let’s work together!

Let’s work together!

For work inquires feel free to get in touch with me

For work inquires feel free to get in touch with me

For work inquires feel free to get in touch with me

For work inquires feel free to get in touch with me